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Ready, Set, Shop |
By Admin R | April 19, 2015 - - 10:00 EST
| Topic: Style & Fashion
This morning's Target run
was supposed to be a breeze. The goal
was to grab a couple of essential items I had jotted down on a wrinkled piece
of paper the night before and be on my merry way. I had a full day planned.
Upon my arrival I was greeted by
hysteria and a massive line of avid shoppers. Guess I missed the memo this morning. I had no idea I just walked into what would
soon become the madness of the "Lilly Pulitzer for Target"
release.
I had not been familiar with Lilly
Pulitzer until today. I’d seen a few whimsical patterns here and there
and thought they were cute and Summery. Nothing
to really write home about. However here
I am, writing home about it. Funny how
life works.
General customers were not permitted
in to shop, much to my disapproval after being told we had to stand in the same
line as the lunatics customers waiting to grab anything form the
collection they could as soon as the doors opened.
I made the executive decision to
wait it out primarily because the closest Target was in another borough. After
a couple of minutes, I watched the frenzy take place as the doors opened. Customers
dashed into the store on a mission and I dared not get in their way or appear
as if I were trying to cut the line.
The bad news: Targets site also crashed.
“For those still waiting
for #LillyforTarget, we are continuing to work through our
website experience. We will share updates as they come.
— Target (@Target) April 19, 2015”
My presumption is the powers that be
at Target were not anticipating the load on their online servers as well as the
massive in-store turnout. I lucked out online
and managed to purchase a pair of the espadrilles for my daughter which made
the trip to Target worth while and the hassle of getting through the madness seem
bearable.
Lilly Pulitzer for Target Girls' Espadrilles - Nosie Posey
In less than 20 minutes, the racks were wiped clean. I learned a valuable lesson this day - never
underestimate the power of a designer release.
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